12 days of deadpool - day 2

http://www.people.com/article/ryan-reynolds-deadpool-holiday-photos?xid=socialflow_twitter_peoplemag

above the line because it is a poster, a common advetising technique, but because it is interactive has been taken to many fan screenings of the film, it is more unconventional. the actual gif of ryan reynolds sitting in his charcters lap 

Deadpool marketing techniques

                                                                                       
1. Leaked footage - started the process of the film being created,  showed fan base support, gathered audience.
2. Social media - fans could keep updated with film progress and release dates. Used social media to advertise in unconventional ways e.g. Tinder, not commonly used to advertise, only has a small audience, but images of profile being put on twitter, facebook, tumblr showed all of the audience.
3. Ads and trailers (youtube and tv) - reached a large audience, lots of unconventional advertising, e.g. cancer awarness, holiday vlogging - christmas/halloween, 3 hour tv advertisment slot.